eMBB

A 5G Proof of Concept focusing on ultra reliable low latency communications for V2X services, such as tele-operated driving and assisted/cooperative/autonomous driving. 

Enhancing live event experiences for massive number of users. Tackling the challenges of outdoor hotspots in the area of media and entertainment. 

Crowdsourced live streaming platforms using SDN and NFV technologies for faster, more flexible and more agile network service deployment. 

Demonstrating use of multimedia in public warning alerts, by leveraging rapid advances in cellular devices to provide more informative warning messages, including images, maps and videos.

Collaborative manufacturing production, including tracking, process/product co-designing, task planning. Interconnecting the supply chain from OEMs and suppliers to logistics service providers.

Enabling telecom service provide to offer high resolution media on-demand service. Connecting 5G to smartphones, PCs, TVs for flash events like highlights from football matches with rapid updates on demand. 

Optimized bandwidth use and power consumption. 

Driving innovations for 5G systems in a Building Research Establishment, Integer House, measuring the coverage, latency, location accuracy and EM exposure performance of VLC and mmWave.

New technology solutions key to providing high data rate services to large numbers of mobile users in concentrated spaces, such as in football stadiums, concerted and crowded public spaces, such as open squares and large metro stations. 

A multimedia service that combines live (linear) and on-demand (non-linear) audiovisual content. Enriching user experience with personalized content, including social media and interactivity at different venues and across geographical areas. 

Delivering object-based broadcasting, spanning audio, video, captions, based on device capabilities, the environment and user preferences.